FINANCIAL SERVICES MARKETING Assignment Example | Topics and Well Written Essays - 2500 words

FINANCIAL SERVICES MARKETING - Assignment Example SWOT Analysis SWOT analysis of an organization is its strength, weakness, opportunity and threat analysis. Through strengths and weaknesses are generally considered internal to the organization whereas opportunities and threats are mainly external to the organizations like change in environmental factors or change in governmental regulations. SWOT analysis inculcates new ideas in strategic planning of the organization and can help any organization to take advantage of its strengths and defend against weaknesses. It is easier to conduct and does not incur high costs. It helps organizations to be aware of its external threats, mainly political and environmental threats. So this helps and organization to get prepared for them beforehand (Keller, 2009). SWOT analysis of SBNY is as follows: Strengths SBNY’s concentration in the New York metropolitan area deters it to reap the benefits of a diverse geographic presence (SBNY Annual Report, 2010). ... Therefore, any adversity in the economy of the area would hamper company’s earnings. As it is an investment banking company and a Financial institution its customers ranges from retail investors to the companies for which it does merchant banking and underwriting business. The company has fixed a lower limit of investments at which it starts managing the portfolio of its customers. This is done generally to create a standard lot of investment for all the retail investors. The lower limit is decided based upon the marker scenario. The funds of SBNY are managed under a separate wing known as SBNY Fund Management ltd, which is a subsidiary of SBNY (SBNY Annual Report, 2010). SBNYFM is currently operating on the institutional platform and its fund accounting and investment staff provides best class services to its clients. The fund management services are provided mainly to small and large retail investors. The next level services provided to the companies are Corporate Financial Services. It includes Initial Public Offerings, Corporate M&A, and Financial Advisory and capital market services. SBNY’s organizational structure provides for the establishment of private client groups, where each group caters to all the banking needs of its clients. The members of such group are highly experienced as they are recruited from major New York banks and brokerages with 20 years of experience in financial services, and are in position to serve the clients in best possible way. A typical group director has an established team of two to four additional professionals to assist with business development and client services. SBNY has 71 teams headed by 92 group directors. The company has projected to hire 11 more teams (About